1. WHAT MAKES PEOPLE LOVE YOUR BRAND?

    WHAT MAKES YOUR CAMPAIGN REMARKABLE?

    WHAT MAKES YOUR BUSINESS GROWING FASTER?

    IT'S ALL ABOUT...

    HACK THE CODE!
    ↓↓

  2. CUSTOMERS
    ARE PEOPLE

    Go beyond statistics. Treat customers as individuals.

    CUSTOMER CODE is a business consultancy focusing on consumer psychology.

    We enable our clients to understand what makes their customers tick, what they feel. By rooting strategy on these insights, we help our clients to build powerful brands and motivate their customers to take action.

    Make it simple but significant.
    (Don Draper, Mad Men)

     
  3. BRAND OR DIE

    Successful brands are not just products with a well-defined USP. They give us meaning and create a social relationship with their customer.

    At CUSTOMER CODE, we go beyond common brand model definitions. We help our clients define a brand DNA and develop strategies that make customers fall in love with the brand.


      Our services:
    • Brand Strategy & Digital Brand Commerce
    • Brand Driver & Positioning Research
    • Emotional Profile & Brand DNA Detection
    • Naming, Tagline Check & Development
    • Brand Signals & Brand Experience Audit
    • Brand Tracking

    Best brands marry intelligence and insights with imagination and draft
    (Connie Birdsall, Creative Director, Lippincott)

     
  4. COMMUNICATE
    STRAIGHT TO THE HEART


    The research evidence is clear: emotional advertising beats rational advertising.
    But only few marketing activities really succeed in touching the audience on an emotional level.

    At CUSTOMER CODE, we help to reach out to the emotional brain of customers. We believe in the power of visual content and value-based messaging; both are fundamental components of our work. We develop audience-focused communication strategies and optimize creative concepts according to customers’ responses.

      Our services:
    • Communication Strategy Development
    • Trust Building & Value Communication
    • Communication Concept Testing & Optimization
    • Campaign Tracking
    • Creative Springboards & Ideation

    Get emotional. It’s worth the effort
    (Roger Dooley)

     
  5. RECIPES ARE FOR COOKBOOKS,
    NOT FOR INNOVATIONS

    The challenge for innovators is to stay focused and think out of the box at the same time.
    Sophisticated strategic planning needs to meet creativity.

    At CUSTOMER CODE, we combine both approaches to detect untapped opportunities.
    We go beyond scanning the latest trend reports. We conduct complex strategy research and investigate hidden user needs – predominately in the area of Digital Commerce. By partnering with Design-Universities, we continuously involve young creatives, providing fresh insights on what is hot today and what will be hot tomorrow.

      Our services:
    • Digital Consumer Trends
    • Business Growth Strategy
    • Strategic E-Commerce Research
    • Inspirational E-Commerce Planning
    • Consumer Need Exploration
    • Morphological Grid
    • Street Lab Berlin (Young Digital Creation Lab)

    If you do what you always did, you will get what you always got.
    (Albert Einstein)

     
  6. OUR CLIENTS

     
  7. OUR TEAM

    We’re a team of researchers, strategists, story creators and digital commerce experts working together to expand the possibilities of brand building and communication impact.
    • PROF. DR. MARGIT KLING

      Brand Planning, Digital Commerce Strategy, Consumer Research & Psychology

    • VIVIEN MAI

      Advertising Planning & Testing, Consumer Driven Innovations, Digital Commerce Strategy

    • PROF. BETTINA BORCHARDT

      Creative Concept Development, Verbal Codes & Text, Communication Testing

    • NICOLAS FUX

      Digital Commerce Research, Brand Research

    • JULIAN WAGNER

      Brand Planning & Research, Communication Testing

    • LUCCA MEICHL

      Infodesign, Communication Testing

     
  8. CONTACT US

    Interested? Then please leave us a message or subscirbe for updates.

    +49 176 62296090

    hello@customercode.de

    CUSTOMER CODE
    Uhlandstraße 175
    D-10719 Berlin

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