CUSTOMERS ARE PEOPLE.
Go beyond statistics. Treat customers as individuals.
customer code is a business consultancy focusing on consumer psychology.
We enable our clients to understand what makes their customers tick, what they feel. By rooting strategy on these insights, we help our clients to build powerful brands and motivate their customers to take action.
BRAND OR DIE.
Successful brands are not just products with a well-defined USP. They give us meaning and create a social relationship with their customer.
At customer code, we go beyond common brand model definitions. We help our clients define a brand DNA and develop strategies that make customers fall in love with the brand.
Brand Strategy & Digital Brand Commerce
Brand Driver & Positioning Research
Emotional Profile & Brand DNA Detection
Naming, Tagline Check & Development
Brand Signals & Brand Experience Audit
STRAIGHT TO THE HEART.
The research evidence is clear: emotional advertising beats rational advertising.
But only few marketing activities really succeed in touching the audience on an emotional level.
At customer code, we help to reach out to the emotional brain of customers. We believe in the power of visual content and value-based messaging; both are fundamental components of our work. We develop audience-focused communication strategies and optimize creative concepts according to customers’ responses.
Communication Strategy Development
Trust Building & Value Communication
Communication Concept Testing & Optimization
Creative Springboards & Ideation
RECIPES ARE FOR COOKBOOKS,
NOT FOR INNOVATIONS.
The challenge for innovators is to stay focused and think out of the box at the same time.
Sophisticated strategic planning needs to meet creativity.
At customer code, we combine both approaches to detect untapped opportunities.
We go beyond scanning the latest trend reports. We conduct complex strategy research and investigate hidden user needs – predominately in the area of Digital Commerce. By partnering with Design-Universities, we continuously involve young creatives, providing fresh insights on what is hot today and what will be hot tomorrow.
Digital Consumer Trends
Business Growth Strategy
Strategic E-Commerce Research
Inspirational E-Commerce Planning
Consumer Need Exploration
Our clients include companies across many markets and industries. From incumbent market leaders to new born start-ups.